Transform entrepreneurial suffering into sustainable success
When you can't see the lens, the limits feel real. When the lens becomes visible, the limits dissolve. The Noticing Method provides a systematic framework for making invisible psychological constraints visible—and dissolvable—so you can lead with clarity instead of reactivity.
Every entrepreneur faces internal obstacles that seem insurmountable. What if these obstacles aren't as solid as they appear? The Noticing Method reveals how unconscious patterns create artificial limits on your capacity for both peace and effective action.
"Something is missing" — The endless pursuit of more revenue, validation, or perfect conditions before you can feel at ease or take decisive action. This unconscious attachment to specific outcomes creates systematic pressure and constraint.
"This shouldn't be happening" — Resistance to uncertainty, criticism, or uncomfortable emotions that triggers avoidance and defensive reactions. This pattern prevents natural, effective response to actual business circumstances.
"I am my business problems" — Taking temporary challenges as permanent self-definition. These unconscious beliefs limit access to your natural wisdom by prioritizing self-concept maintenance over effective action.
When you learn to meet business challenges without automatically generating craving, aversion, or identity around them, you discover capacities that seemed impossible before.
Make decisions from clarity rather than reactivity, even under pressure
Move forward without waiting for confidence, certainty, or perfect conditions
Maintain ease and effectiveness regardless of external circumstances
High achievement without burnout by working with your psychology, not against it
"I can identify 2 life changes when working with Brian. The first change is when I realized that lifting the burden of life was possible. The second change was when I realized that there was no burden of life, there was just the burden of me not accepting my mind as it is. The practice of noticing changed me from being numb to being accepting of myself. You may not notice a change on the outside, but it's a whole new world on the inside."
"Don't be fooled by the simplicity of the Noticing Method. And definitely don't believe this is something you've done before. I have a 45+ year history with psychological methods and entrepreneurship. Recently, I had an event that was the most emotionally difficult time I can recall. I was stuck, mentally and practically. Both my business and my marriage were suffering. As hyperbolic as the following sounds, one short session with Brian brought me clarity and relief that let me move forward again. The external problem didn't resolve itself — that was out of my control — but when I found myself stressed at all (at 1/10th of the previous intensity), I could do the Noticing Method on my own to move past the difficulty. I can't recommend experiencing this enough."
Most approaches try to help you overcome your patterns. The Noticing Method reveals that many obstacles dissolve when examined with sufficient precision—no overcoming required.
Instead of adding new strategies or skills to overcome obstacles, we systematically investigate what creates the appearance of limitation. Like discovering a "locked door" is actually painted on the wall—you don't need lock-picking skills, just clearer seeing.
Your resistance isn't the enemy—it's valuable information. By giving voice to what feels "not okay" until it feels completely heard, natural spaciousness emerges. This revolutionary reframe transforms obstacles into gateways.
Work with real business challenges in real-time. Every edge you face—whether it's a difficult conversation, strategic decision, or growth opportunity—becomes material for expanding your capacity for both ease and effective action.
Your edges aren't obstacles—they're opportunities. Book a discovery call to explore how The Noticing Method can transform your relationship to business challenges and unlock capacities you didn't know you had.
30-minute complimentary consultation • No pressure • Clear next steps